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Joined: 11 May 2006
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 Posted: Sun Feb 26, 2012 5:00 pm Post subject: HTC's New Strategy - The HTC One |
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HTC begins 2012 with the reveal of a new unified brand strategy. Although HTC as a company has made significant progress in attaining mindshare, its devices lack a single focus to compete with the likes of Apple’s iPhone or Samsung’s Galaxy S brands. HTC, like many of its competitors, chose to spread its brand equity across multiple device brands like EVO, Sensation, Thunderbolt, Desire, and so forth. Moving forward, HTC is hoping to change that with the introduction of a new unified brand to do battle with these other brands: the HTC One.</p>
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The goal is that you’ll be able to walk into any mobile operator store, in any region, in any part of the world and ask for the HTC One. There will still obviously be variants of the One, but the brand will remain constant across them. Read on for some impressions and benchmarks.</p>
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Source: AnandTech
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