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 Posted: Tue May 05, 2015 8:00 am Post subject: T-Mobile USA Launches Never Settle Trial For Verizon Custom |
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<p align="center"> </p><p><p>T-Mobile has become a very different company under CEO John Legere. Since his appointment in 2012, T-Mobile has gone through several phases of their Uncarrier campaigns which aim to differentiate them from Sprint, AT&T, and Verizon. Both he and their advertising campaigns are not afraid to directly attack other carriers in the United States for policies that have long been dreaded by consumers.</p>
<p>Today they launched a new campaign targeted at Verizon users in the United States. The campaign pokes fun at the "Never Settle" tagline and #NeverSettle hashtag that Verizon has been using in their recent ad campaign to promote their LTE network. T-Mobile's new Twitter hashtag for their campaign is #NeverSettleforVerizon, and the Never Settle Trial is a free trial of T-Mobile's service that current Verizon customers can sign up for.</p>
<p>The Never Settle trial will begin on May 13, and it will work as follows. Verizon users will port their number to T-Mobile for the trial period, but hold on to their current Verizon phone. If the user was happy with their service on T-Mobile then T-Mobile will cover their Verizon Early Termination Fee (ETF) and remaining device subsidy up to a maximum of $650 when they trade in their existing Verizon phone and sign up for one of T-Mobile's plans. If they were unhappy with the service, they can port back to Verizon and T-Mobile will cover their activation fees by sending them a prepaid Visa card for that amount, and they will also waive cost of their service while on T-Mobile.</p>
<p>I would assume the system is such that you keep your Verizon line during the duration of the trial, and when you port your number to T-Mobile a new number gets assigned to your Verizon account until you either leave or port back. I know on my carrier in Canada a number port request usually goes along with an account closure, so hopefully T-Mobile has planned all this out.</p>
<p>T-Mobile has made eight videos to promote this new campaign, and you can check those out in the source below.</p>
</p><p align="center"><img src='http://dynamic1.anandtech.com/www/delivery/avw.php?zoneid=24&cb=987587710&n=a1f2f01f' border='0' alt='' /> </p>
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Source: AnandTech
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